Prepare for OASIS+ Phase II: Marketing & PR Domain Openings
The long-awaited update is finally here: GSA has officially launched OASIS+ Phase II, adding five new service domains — including Marketing and Public Relations — to its government-wide contract program. This expansion stems from a recent Executive Order directing agencies to consolidate procurement and reduce waste, as well as months of spend analysis and industry feedback showing the need for a more suitable acquisition vehicle for communications, outreach, and marketing activity.
For marketing, PR, digital, analytics, and integrated communications firms, this is a significant shift. OASIS+ is now positioned to become one of the primary federal acquisition paths for creative, research, outreach, and campaign-based work across civilian and defense agencies. GSA also confirmed that:
Draft scorecards are anticipated around December 16, 2025
All solicitations open January 12, 2026
OASIS+ is moving to continuously open solicitations, allowing firms to apply on a rolling basis
If you’re considering pursuing OASIS+, now is the time to begin preparing.
Our Prior Success — and What We’ll Be Offering Again
Last year, we supported more than 10 firms in securing awards on OASIS+ within the Management & Advisory domain — achieving a 100% success rate. We’ll be offering the same support this cycle for the new Marketing & Public Relations domain, where we expect demand to be high. We will also host a webinar once the draft scorecards are released and we have clarity on the criteria, weighting, and documentation requirements. If you want an early assessment or preparation slot, please reach out — we’ll manage requests on a first-come, first-reserved basis.
Our July Feedback to GSA — and Why This Phase Matters
We remain hopeful that GSA incorporates the extensive feedback we — and many across the industry — submitted in July 2025. In our comments, we noted that several elements of the prior questionnaire were misaligned with how excellence is measured in marketing and communications, including: CMMI maturity levels, Earned Value Management Systems, ISO 9001, Estimating systems and Government-approved property management systems. We’ll be reviewing the draft scorecard as soon as it posts and sharing a breakdown of what has (and hasn’t) changed.
How We Can Support Your OASIS+ Pursuit
As with the previous OASIS+ wave, we’ll be offering:
Initial / Preliminary Assessments: Readiness reviews, scorecard walkthroughs, analysis of your projects, identification of gaps, and recommendations on bid/no-bid decisions, teaming, JV structures, NAICS alignment, and documentation preparation.
Full Proposal Support: Hands-on support to compile the required documents, annotate PWS/SOWs, draft necessary narratives, manage the proposal, and guide you through the notoriously challenging Symphony submission process.
End-to-End External Reviews: For firms that have prepared their packages and need a detailed, compliance-focused quality review before submission.
Symphony Upload Support: Assistance with finalizing, verifying, and uploading all documents into Symphony, ensuring accuracy and compliance before you submit.
Next Steps
We’ll continue to track developments and share updates as soon as they are available. If you’re planning to pursue the Marketing & Public Relations domain or want to prepare ahead of the draft scorecard release, please reach out soon to reserve a support slot. More to come as GSA releases additional details.